Recession-Proof consumers have emerged from the recession without experiencing a negative effect on their lifestyle. As such, they represent potentially the most profitable segment for FS providers to target as economies emerge from recession. FS providers must therefore understand what these consumers want and how their Recession-Proof status may influence their behaviour. Scope

*Using data from our global FSCI survey this report profiles the attitudes and behaviours of the emerging Recession-Proof consumer segment

*The report identifies these consumers and analyses the drivers of their future behavior

*The report provides concrete actions for FS providers to position themselves competitively in order to capture a share of the Recession-Proof wallet.

Highlights

Although increasing demographic complexities means that age segmentation has become over simplistic, more Recession-Proof consumers have emerged in younger age segments, so FS providers must capture them now as they plan for the future.

Recession-Proof consumers have been found to be significantly more receptive to financial advice than the average consumer. However, they have a more well rounded and financially intelligent approach to their research than the average consumer and therefore require a range of channels at their disposal through which to obtain advice.

Recession-Proof consumers' have generally happier than the average consumer, and but this has not led to complacency. Rather, they are motivated to take actions which maintain both their financial security (saving more) and lifestyle (spending more).

Reasons to Purchase

*Access the results of Datamonitor's Global FS Consumer Insight survey in order to profile this key emerging Recession-Proof segment.

*Identify why the Recession Proof consumers are potentially the most profitable segment and predict their future behaviors.

*Identify strategies you can take to effectively gain share of the Recession-Proof wallet.